Most organisations either have one or more apps already, or are looking to create one. It is viewed as being a fundamental channel to develop and improve relationships with customers. This approach works for many organisations, at least initially. Research has shown that over 80% of people stop using an app within 6 months of downloading it.

Designing and then building a ‘sticky’ app is an art, and has to focus on what will be of value to the users, rather than what the organisation wants to ‘tell’ them. This must then be refreshed regularly in order to make the app remain appealing to its existing users and attract new ones.

Flashfuture can assist you in creating a digital strategy, out of which we can co-design a roadmap with multiple, prioritised digital projects. If one or more of these involves the development or enhancement of an app, we can facilitate this process through workshops. These workshops, based on the design-thinking process will cover the following areas:

• Current issues (with existing app, or general business challenges)

• Developing user personas

• Creating epics and user stories

• Prioritisation of requirements e.g. Basic, Performance and Excitement features

• Low fidelity wireframes

We can recommend lower cost app developers who can use agile development techniques to quickly build iterative prototypes for faster deployment. If required, we can remain part of the project, guiding acceptance of milestones and facilitating user testing workshops.